New logo and strapline for a trusted online tech site


Time Inc.


Invent a new logo, strapline and visual design for


An external agency had been hired to deliver this work, but the business then decided to bring the project back in-house. Working with development art editor Richard Scott, I produced a new logo, wrote the strapline and skinned the site in seven days flat.


The site publishes over 1000 expert product reviews every year with over 180 million pages read by an authoritative global audience. It remains one of the few sites where the comments from such a knowledgable and engaged audience are still worth reading.