Mobile first travel guide for American Express and British Airways

Client

American Express and British Airways for Phaidon and MHPC

Brief

Create a digital travel guide celebrating the benefits of America Express British Airways credit card.

Approach

Working closely with boutique book publisher Phaidon and their agency MHPC, I created Companion, a digital edition hosted on the American Express site and served by YuDu.

The first issue was published in 2016, which was so well received that a second edition was commission for 2017. Featuring celebrated Phaidon authors sharing new ways to rediscover their favourite cities, the guide was delivered as either a fully optimisedmobile experience or a digital edition to desktop.

With four separate business stakeholders lots of attention to detail was required, along with full compliance to the Financial Services Act.

Outcomes

All four clients were delighted with the outcome. Phaidon Marketing Director Inca Waddell said: ‘Andy Cowles is a creative and commercial genius, the magic star dust we needed’

Depending on device, users were directed to either a conventional digital edition or a fully optimised mobile site
The cover of Companion issue one