Glossier. Smarter. Sexier.

Client

Time Inc.

Brief

Re-imagine Marie Claire, Time Inc‘s flagship title.

Approach

Alongside new editor Trish Halpin and her team, I created a brand new look and feel for the title under the rubric ‘Glossier. Sexier. Smarter.’ Extensive research resulted in a new approach to covers, new departments and a new design template throughout. The creative direction maintained a premium feel without sacrificing the accessibility and readability Marie Claire is rightly famous for.

Outcomes

Advertiser confidence returned, whilst newsstand sales stopped falling following a 9.2% decline in the period before the implementation of the new look.