Turning a 100 year old media brand into a social superstar

Client

Time Inc.

Brief

Demonstrate the depth of Horse & Hound’s engagement with its audience on social media.

Approach

Horse & Hound is almost as old as the countryside itself, but remains exceptionally powerful and profitable. The teams’ integration of web and social into their core print proposition is a powerful way of celebrating their access and their quality journalism. I wrote, directed and produced this 90-second video to reveal how they get their scoops, and how their hugely influential audience responds.

Outcomes

The video told the story of Horse & Hound’s 825k record breaking daily page view, and as such was a key tool in explaining Time Inc’s content strategy to commercial partners.