Month: March 2014

Brand or content, what should be seen first?

The UK newspaper People closed their website a little while ago. Launched with the idea that it would be ‘Buzzfeed for grown ups’, pretty much everything went wrong, according to this excellent reporting from of all places, Buzzfeed. Patrick Smith reports that there was a lack of identity, a lack of focus, and a complete […]

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On the radio, talking about George Lois and this cover

Eagle eyed readers will have noticed that I’ve changed this blog somewhat. So much of what I’m working on now is multiplatform, that ‘coverthink‘ felt too limiting a name. Hence me consolidating all my posts and a few examples of my work, here on the same site. But that doesn’t mean I’m done with talking […]

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The colour of money: why does Hearst’s hot new launch look so bland?

Dr. Oz is a controversial figure. Billed as ‘America’s Most Trusted Doctor‘ he’s a top-notch heart surgeon, has a huge TV show and a massive social following. Oz has been named one of Esquire’s 75 Most Influential People of the 21st Century, as “the most important and most accomplished celebrity doctor in history.” But he […]

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